Chase offering 3x-10x bonus points on co-branded cards

Chase is now offering 3x-10x bonus points for many of their co-branded cards.  This was first seen as a targeted offer with Chase sending out e-mails to eligible card holders yesterday.  But as of today, it appears that all of the following co-branded card holders are eligible:

• IHG (Premier, Traveler & Select)
  • 5x at Amazon.com & 3x at grocery stores on up to $1,500 total combined purchases each month
    • Direct link to IHG registration
• Marriott (Personal)
  • 10x on Marriott stays on up to $3,500 of spend
  • 5x at Amazon.com & grocery stores on up to $1,500 total combined purchases each month
• Ritz-Carlton
  • 10x on Marriott stays on up to $3,500 of spend
  • 5x at Amazon.com & grocery stores on up to $1,500 total combined purchases each month
• Marriott (Business)
  • 10x on Marriott stays on up to $3,500 of spend
• United
  • 5x at Amazon.com & grocery stores on up to $1,500 total combined purchases each month
    • Direct link to United registration
• Hyatt
  • 5x at Amazon.com & 3x at grocery stores on up to $1,500 total combined purchases each month
    • Direct link to Hyatt registration
• Southwest
  • 5x at Amazon.com & grocery stores on up to $1,500 total combined purchases each month
• British Airways (Iberia & Aer Lingus too?)
  • 5x at Amazon.com & grocery stores on up to $1,500 total combined purchases each month

Direct link to enrollment for all cards

The offers are all good from November 1, 2020 through December 31, 2020, which is the period that Chase has deemed as "holiday shopping".  For Amazon and grocery stores, you're limited to $1,500 in total combined purchases for each month (e.g. $1,500 in November and $1,500 in December).  Activation by December 31, 2020 is required.

Which co-branded cards should I spend with?

If you're like the many of us with multiple Chase co-branded cards, then each of your cards would be eligible for the bonus points and each card would have its own $1,500 monthly limit.  However, not all points are created equal.  For example, I value IHG points at 0.5 cents per point (cpp), so 3x at grocery stores is barely worth noting, coming out to 1.5% cashback.  On the opposite side of the spectrum would be Hyatt points, which I value at 1.8 cpp.  So getting 5x at Amazon could yield as high as 9% cashback.  Overall, I would rank them in the following order:

• Hyatt: 1.8 cpp (9% at Amazon and 5.4% at grocery stores)
• British Airways and Southwest: 1.4 cpp (7% at Amazon and grocery stores)
• United: 1.2 cpp (6% at Amazon and grocery stores)
• Marriott: 0.7 cpp (3.5% at Amazon and grocery stores)
• IHG: 0.5 cpp (2.5% at Amazon and 1.5% at grocery stores)

Bottom line

It's great to see these bonus points offers from Chase.  Last week, Chase increased the earnings potential of their Reserve and Sapphire Preferred to 3x and 2x, respectively, at grocery stores.  So it's nice to see them offer bonus points at Amazon and grocery stores, which we've become far more accustomed to buying from during the COVID-19 pandemic.

H/T: Frequent Miler

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