Air New Zealand's ingenious new conservation safety video

Air New Zealand is known for releasing several creative pre-departure safety videos every year, including this one promoting the Hobbit.  Their newest safety video, in partnership with the New Zealand Department of Conservation (DOC), features transporting a lost takahē, which is a bird native to the South Island listed as vulnerable:

Air New Zealand has partnered with DOC since 2012, and has helped transport over 3,200 threatened species to safe havens, funded pest traps across 38,000 hectares, and supported marine science and research within New Zealand's marine reserves.

Air New Zealand’s General Manager Global Brand and Content Marketing Jodi Williams describes the video as charming with a compelling message:

“While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help. Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis. 
“We’re really proud of the work we’re doing with DOC, and hope Kiwis and visitors alike will not only delight in our latest video, but take on the message behind it.”
Department of Conservation Threatened Species Ambassador Nicola Toki also stressed the global urgency to conserve New Zealand's biodiversity:

“The reality is, a huge number of our species are on the fast track to extinction. We’ve already lost 50 species of birds since humans arrived in New Zealand, and each year up to 25 million native birds are killed by introduced predators. Protecting our native taonga is a massive challenge, but one all Kiwis and businesses can be part of, by doing things like purchasing backyard traps and getting behind their local community groups. 
“We’re thrilled to have been able to work with Air New Zealand on their latest safety video. Our native species are part of our identity as Kiwis, and it’s so important to protect that.”

Quick thoughts

New Zealand has some of the most beautiful scenery on the planet, and it's great to see their national carrier promote conservation.  This is definitely a mutually beneficial partnership as much of the country's tourism relies on it's natural wonders, parks, and reserves.


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